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How to Stop Micromanaging and Motivate People to Top Performance
Removing Obstacles to Success
July 30, 10:15 am
Facts are facts: Your products and services enable people to pursue life, liberty, and happiness. But what are you doing to help people see the value of what you offer?
One of the toughest—but most necessary—things to do is educate your audience. The more people know how your products and services make their life easier, […]
May 28, 10:35 am
Just because you like widgets doesn’t mean everyone else will. This is the lesson being learned in Japan, The Wall Street Journal article Japan’s iPad Frenzy Signals a Sea of Change points out how the country’s technical, feature-rich products aren’t so popular outside of Japan. The article also points out how the majority of consumers […]
September 15, 11:15 am
When was the last time you conducted market research? I mean REALLY analyzed who buys your products and how much they spend? The information you get from such an exercise is invaluable, yet far too many business owners and sales professionals neglect this activity, because it’s not “urgent.”
This past Friday I spoke […]
August 13, 7:37 am
This morning, while catching up on the news that interests me via my Google reader, I came across a blog entry that was actually a job posting. At first I thought it odd, but then I thought, “Why not?”
The headline was “Want to be a __(job title)__? Join __(name of company)__!”
The job description was […]
May 7, 12:22 pm
By Dan Bobinski
CEO, The Center for Workplace Excellence
This week on Oprah the word went out: Free chicken at KFC. With a few mouse clicks, a coupon could be printed for a free two-piece chicken dinner, featuring KFC’s new grilled (not fried) chicken.
Did KFC realize what they were doing? This was, after all, a promotion […]
March 1, 3:52 pm
by Daniel Bobinski
CEO, the Center for Workplace Excellence
In my latest newspaper column I focused on value selling. A lot could be written about this topic—much more than the standard 750 words allowed for my column. Therefore, I’ve pieced together a short white paper to provide a guide for how you can sell more […]
June 11, 4:42 am
After being in business for 20 years, I’ve come to appreciate the value of a marketing mind - because it doesn’t necessarily come natural to me. Therefore, from time to time I bring in a marketing wizard to help me get focused. Their valuable advice can be phenomenally helpful. But for businesses just starting out, perhaps […]