Removing Obstacles to Success
June 11, 4:42 am
After being in business for 20 years, I’ve come to appreciate the value of a marketing mind - because it doesn’t necessarily come natural to me. Therefore, from time to time I bring in a marketing wizard to help me get focused. Their valuable advice can be phenomenally helpful. But for businesses just starting out, perhaps […]
November 13, 10:43 am
It seems a lot of companies want to create a newsletter of some sort. The first question that needs an answer is “what is the purpose of the newsletter?” After that, the next one is usually “do we produce a paper version or electronic version?”
After doing paper and electronic newsletters for almost two decades, I’ve […]
July 20, 11:01 pm
Here it is, five minutes to midnight. At this very moment, hundreds of thousands of people are going ga-ga, standing in line to buy the latest Harry Potter book. Millions of dollars will exchange hands within a matter of minutes.
What does that mean? Only that when you own a famous brand, you can call the […]
July 18, 6:51 pm
Seems that summer has brought scammers and spammers out in force. ScienceDaily.com has a post with info from the FBI about three separate email scams making their way around the ‘Net.
One that has flooded my inbox lately is the egreeting email, in which I’m told I have an e-card or an e-greeting from a friend […]
July 17, 4:09 pm
The basic purpose of Marketing is get your message to a customer, with as little cost as possible, and motivate them to purchase your product. In fact, business guru Peter Drucker said “The purpose of Marketing is to make selling unnecessary.”
Done well, the results have a long-lasting effect. For example, see if you can complete […]
June 22, 3:54 pm
McDonalds Bacon Ranch Salad, step aside, here come the new Starbucks lunch salads.
In an effort to compete for lunch money, Starbucks announced today that they’re adding two salads to their menu. Devotees to over-priced coffee-flavored milk can now get a mozzarella/grape tomato salad, or, for us carnivores, a grilled chicken / roasted corn / black […]
June 4, 5:52 am
Horizon Air, closely connected with Alaska Airlines, is a regional airlines operating mainly in the western and northwestern states. Since I fly them from time to time, their recent announcement of fare reductions up to 76% caught my eye — especially flights as low as $29.
But upon closer examination, the deals are limited . . […]
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