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How to Stop Micromanaging and Motivate People to Top Performance
Removing Obstacles to Success
September 15, 11:15 am
When was the last time you conducted market research? I mean REALLY analyzed who buys your products and how much they spend? The information you get from such an exercise is invaluable, yet far too many business owners and sales professionals neglect this activity, because it’s not “urgent.”
This past Friday I spoke […]
August 13, 7:37 am
This morning, while catching up on the news that interests me via my Google reader, I came across a blog entry that was actually a job posting. At first I thought it odd, but then I thought, “Why not?”
The headline was “Want to be a __(job title)__? Join __(name of company)__!”
The job description was […]
May 7, 12:22 pm
By Dan Bobinski
CEO, The Center for Workplace Excellence
This week on Oprah the word went out: Free chicken at KFC. With a few mouse clicks, a coupon could be printed for a free two-piece chicken dinner, featuring KFC’s new grilled (not fried) chicken.
Did KFC realize what they were doing? This was, after all, a promotion […]
March 1, 3:52 pm
by Daniel Bobinski
CEO, the Center for Workplace Excellence
In my latest newspaper column I focused on value selling. A lot could be written about this topic—much more than the standard 750 words allowed for my column. Therefore, I’ve pieced together a short white paper to provide a guide for how you can sell more […]
June 11, 4:42 am
After being in business for 20 years, I’ve come to appreciate the value of a marketing mind - because it doesn’t necessarily come natural to me. Therefore, from time to time I bring in a marketing wizard to help me get focused. Their valuable advice can be phenomenally helpful. But for businesses just starting out, perhaps […]
November 13, 10:43 am
It seems a lot of companies want to create a newsletter of some sort. The first question that needs an answer is “what is the purpose of the newsletter?” After that, the next one is usually “do we produce a paper version or electronic version?”
After doing paper and electronic newsletters for almost two decades, I’ve […]
July 20, 11:01 pm
Here it is, five minutes to midnight. At this very moment, hundreds of thousands of people are going ga-ga, standing in line to buy the latest Harry Potter book. Millions of dollars will exchange hands within a matter of minutes.
What does that mean? Only that when you own a famous brand, you can call the […]
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