Last night I attended a Treasure Valley Consultant’s Network presentation by Kathy Martin of Sanders Martin Consulting, LLC.  In business for the past ten years as a marketing specialist, she laid out her “Eight M’s” of an effective promotion.
Kathy opened by saying, “The first question most people ask is ‘Where are the best places to advertise […]

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This must be the week for workshops and conferences here in Boise. Last night and today was the third annual Kickstart event. Last night’s opening keynote was Rich Sloan, co-founder of Startup Nation (and co-author of the book by the same name).
Rich provided some key tips for entrepreneurs. One that I really liked was his […]

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When it comes to workplace excellence, the type of speech we use is important. And just recently, morning radio shock jock Don Imus let loose with a racial slur during one of his “witty banters.” Was it wrong? Yes. Does he need to be fired? No.
Years ago I used to listen to Don Imus on […]

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This week debuts the new look for the Workplace-Excellence blog. With the help of Sarah Lewis at Blogging Expertise and input from other highly respected professionals, I’m proud of the new look.
For those who are curious, this customized look is arranged on a WordPress.org platform.
Sarah set it up so that posts can sorted and browsed […]

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With a relatively new type of Internet advertising known as cost-per-action taking hold, advertisers may start getting a better return from their advertising investment. I suppose the fact that Google is starting to experiment with it means we should expect to see more of it soon.
Does that mean pay-per-click is going away? Probably not […]

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