January 2, 12:38 pm
New year … new sales goals! It’s like the ‘reset’ button has been pushed and everyone starts over. So what will differentiate you from the crowd? When sales people come-a-calling, it’s easy to differentiate the blindfolded dart players from the true professionals. If you’re a sales person serious about becoming excellent in your craft, the […]
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November 23, 9:26 am
The word coming from several sources (including the Taipei Times) is that the Maxtor Basics 3200 external hard drive – manufactured in China – comes out of the box brand new with a Trojan horse already on it. The program quietly steals passwords and sends them to a server “somewhere in China.”
If you’re like me […]
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November 13, 10:43 am
It seems a lot of companies want to create a newsletter of some sort. The first question that needs an answer is “what is the purpose of the newsletter?” After that, the next one is usually “do we produce a paper version or electronic version?”
After doing paper and electronic newsletters for almost two decades, I’ve […]
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August 16, 4:17 am
After years spent traveling and eating at restaurants of many different calibers and ethnicities, I’ve come to realize that training for wait staff at many restaurants could be, well … better.
So, based on input from veteran wait staff professionals, here are three tips that servers can use to differentiate themselves from the average food service […]
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July 20, 11:01 pm
Here it is, five minutes to midnight. At this very moment, hundreds of thousands of people are going ga-ga, standing in line to buy the latest Harry Potter book. Millions of dollars will exchange hands within a matter of minutes.
What does that mean? Only that when you own a famous brand, you can call the […]
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July 17, 4:09 pm
The basic purpose of Marketing is get your message to a customer, with as little cost as possible, and motivate them to purchase your product. In fact, business guru Peter Drucker said “The purpose of Marketing is to make selling unnecessary.”
Done well, the results have a long-lasting effect. For example, see if you can complete […]
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June 6, 11:52 am
Most every marketing guru will tell us we need to investigate our competition (Tim Berry has a good article on this at Entrepreneur.com). One common recommendation is to shop your competitors. When you’re doing the shopping, that seems fine. But when you’re getting shopped, well, it’s kind of annoying.
As a business owner I get shopped […]
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