Removing Obstacles to Success
July 17, 4:09 pm
The basic purpose of Marketing is get your message to a customer, with as little cost as possible, and motivate them to purchase your product. In fact, business guru Peter Drucker said “The purpose of Marketing is to make selling unnecessary.”
Done well, the results have a long-lasting effect. For example, see if you can complete […]
June 6, 11:52 am
Most every marketing guru will tell us we need to investigate our competition (Tim Berry has a good article on this at Entrepreneur.com). One common recommendation is to shop your competitors. When you’re doing the shopping, that seems fine. But when you’re getting shopped, well, it’s kind of annoying.
As a business owner I get shopped […]
May 23, 1:06 pm
Last night I attended a Treasure Valley Consultant’s Network presentation by Kathy Martin of Sanders Martin Consulting, LLC. In business for the past ten years as a marketing specialist, she laid out her “Eight M’s” of an effective promotion.
Kathy opened by saying, “The first question most people ask is ‘Where are the best places to advertise […]
April 19, 3:14 pm
This must be the week for workshops and conferences here in Boise. Last night and today was the third annual Kickstart event. Last night’s opening keynote was Rich Sloan, co-founder of Startup Nation (and co-author of the book by the same name).
Rich provided some key tips for entrepreneurs. One that I really liked was his […]
April 18, 4:11 pm
Today I’m attending the annual conference put on the by the local SHRM chapter, the Human Resource Association of the Treasure Valley (southwest Idaho / Boise area). As I expected, a steady buzz of energy is flowing here as HR professionals share ways to create workplace excellence.
One organization I came across is providing a unique […]
April 13, 3:48 pm
Salespeople working in remote locations often complain that those working in more populated areas have it easier because they have a larger pool of prospective customers.
Allow me to put that complaint to bed. Recently I had a conversation with the district sales manager for a large insurance agency. He told me about a particular agent […]
April 3, 7:03 am
I’m up to my eyeballs with frustration at the direction many companies are taking with “e-mail only” customer service. It has reached the point where I will no longer do business with companies that won’t talk with their paying customers.
If these companies want my money but won’t talk with me, I will simply find a […]
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