May 7, 12:22 pm
By Dan Bobinski
CEO, The Center for Workplace Excellence
This week on Oprah the word went out: Free chicken at KFC. With a few mouse clicks, a coupon could be printed for a free two-piece chicken dinner, featuring KFC’s new grilled (not fried) chicken.
Did KFC realize what they were doing? This was, after all, a promotion […]
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March 1, 3:52 pm
by Daniel Bobinski
CEO, the Center for Workplace Excellence
In my latest newspaper column I focused on value selling. A lot could be written about this topic—much more than the standard 750 words allowed for my column. Therefore, I’ve pieced together a short white paper to provide a guide for how you can sell more […]
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January 19, 6:40 am
By Dan Bobinski
Director, The Center for Workplace Excellence
Frankly, they blew it.
Yes, it’s natural to first point to the bad economy, but after hearing they were going under, I recalled my personal experiences with the company and suspected the reasons were deeper than just the bad economy. So, this past weekend, when I came across a […]
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July 21, 1:01 pm
I have to hand it to Matt Bacak, a.k.a. “The Powerful Promoter.” He IS persistent. And boy, does he promote! And promote! And promote! Even when you ask him to stop.
Mr. Bacak promotes himself as someone who can show you how to promote your business. And since I’m launching several niche business efforts, I signed […]
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June 11, 4:42 am
After being in business for 20 years, I’ve come to appreciate the value of a marketing mind - because it doesn’t necessarily come natural to me. Therefore, from time to time I bring in a marketing wizard to help me get focused. Their valuable advice can be phenomenally helpful. But for businesses just starting out, perhaps […]
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February 28, 5:05 am
About once a month or so I get together with my good friend Jon Busack (pronounced boo-zak). We’ll meet for coffee and catch up on each other’s lives – the projects we’re working on, how our families are doing, etc.
One thing about Jon – He’s probably the most insightful guy I’ve ever met. A genuine […]
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January 31, 9:54 am
Getting out of bed and going through your “get ready for work” routine is probably ritualistic. And as we look in the mirror, we probably don’t realize the power we give our own reflection.
We look; the mirror reflects back, and because the reflection doesn’t line up with our standards for public consumption, we make adjustments. Hair, make up, clothes - […]
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