November 13, 10:43 am
It seems a lot of companies want to create a newsletter of some sort. The first question that needs an answer is “what is the purpose of the newsletter?” After that, the next one is usually “do we produce a paper version or electronic version?”
After doing paper and electronic newsletters for almost two decades, I’ve […]
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October 4, 12:46 pm
Just got off the phone with a client concerned about his employees retaining information they’ve been taught. “Some of the training I have my people attend is very expensive,” he said. “I’d like to find a way to keep more of that information from evaporating three days after someone comes back from a training session […]
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August 16, 4:17 am
After years spent traveling and eating at restaurants of many different calibers and ethnicities, I’ve come to realize that training for wait staff at many restaurants could be, well … better.
So, based on input from veteran wait staff professionals, here are three tips that servers can use to differentiate themselves from the average food service […]
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July 20, 11:01 pm
Here it is, five minutes to midnight. At this very moment, hundreds of thousands of people are going ga-ga, standing in line to buy the latest Harry Potter book. Millions of dollars will exchange hands within a matter of minutes.
What does that mean? Only that when you own a famous brand, you can call the […]
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July 17, 4:09 pm
The basic purpose of Marketing is get your message to a customer, with as little cost as possible, and motivate them to purchase your product. In fact, business guru Peter Drucker said “The purpose of Marketing is to make selling unnecessary.”
Done well, the results have a long-lasting effect. For example, see if you can complete […]
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June 22, 3:54 pm
McDonalds Bacon Ranch Salad, step aside, here come the new Starbucks lunch salads.
In an effort to compete for lunch money, Starbucks announced today that they’re adding two salads to their menu. Devotees to over-priced coffee-flavored milk can now get a mozzarella/grape tomato salad, or, for us carnivores, a grilled chicken / roasted corn / black […]
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June 18, 10:58 pm
Today’s continuous rapid pace combined with today’s information age has led to more people getting their info via RSS feeds (saves time) and executive book summaries. One such retailer of these hyper-condensed tomes is summaries.com. I’m not making any money off promoting these guys, but for as little as $1.92 a week you can have […]
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