June 6, 11:52 am
Most every marketing guru will tell us we need to investigate our competition (Tim Berry has a good article on this at Entrepreneur.com). One common recommendation is to shop your competitors. When you’re doing the shopping, that seems fine. But when you’re getting shopped, well, it’s kind of annoying.
As a business owner I get shopped […]
Continue reading
June 4, 5:52 am
Horizon Air, closely connected with Alaska Airlines, is a regional airlines operating mainly in the western and northwestern states. Since I fly them from time to time, their recent announcement of fare reductions up to 76% caught my eye — especially flights as low as $29.
But upon closer examination, the deals are limited . . […]
Continue reading
May 23, 1:06 pm
Last night I attended a Treasure Valley Consultant’s Network presentation by Kathy Martin of Sanders Martin Consulting, LLC. In business for the past ten years as a marketing specialist, she laid out her “Eight M’s” of an effective promotion.
Kathy opened by saying, “The first question most people ask is ‘Where are the best places to advertise […]
Continue reading
April 19, 3:14 pm
This must be the week for workshops and conferences here in Boise. Last night and today was the third annual Kickstart event. Last night’s opening keynote was Rich Sloan, co-founder of Startup Nation (and co-author of the book by the same name).
Rich provided some key tips for entrepreneurs. One that I really liked was his […]
Continue reading
April 18, 4:11 pm
Today I’m attending the annual conference put on the by the local SHRM chapter, the Human Resource Association of the Treasure Valley (southwest Idaho / Boise area). As I expected, a steady buzz of energy is flowing here as HR professionals share ways to create workplace excellence.
One organization I came across is providing a unique […]
Continue reading
April 13, 3:48 pm
Salespeople working in remote locations often complain that those working in more populated areas have it easier because they have a larger pool of prospective customers.
Allow me to put that complaint to bed. Recently I had a conversation with the district sales manager for a large insurance agency. He told me about a particular agent […]
Continue reading
April 11, 11:37 am
When it comes to workplace excellence, the type of speech we use is important. And just recently, morning radio shock jock Don Imus let loose with a racial slur during one of his “witty banters.” Was it wrong? Yes. Does he need to be fired? No.
Years ago I used to listen to Don Imus on […]
Continue reading