March 1, 3:52 pm
Free White Paper on Value Selling
by Daniel Bobinski
CEO, the Center for Workplace Excellence
In my latest newspaper column I focused on value selling. A lot could be written about this topic—much more than the standard 750 words allowed for my column. Therefore, I’ve pieced together a short white paper to provide a guide for how you can sell more by helping your customer see the value of what your product or service TRULY offers.
Here it is, available to you for free: White Paper: Value Selling
Filed in Sales, Columns, Selling, Advertising, Customer Service

Great white paper Dan! I’ve shared your post with my readers in my weekly Rainmaker ‘Fab Five’ blog picks of the week (found here: http://www.maximizepossibility.com/employee_retention/2009/03/the-rainmaker-fab-five-blog-picks-of-the-week.html) to introduce my readers to the important practice of value selling.
Be well Dan!