As a business owner, I’m responsible for getting out there and putting a “face” on the business.  Not that my face is fit for the cover of GQ, but when it’s time to meet, greet, grip, and grin, I usually would rather not.

 What’s weird is that while at these events (such as a Business After Hours) I ususally meet a few interesting folks that I end up getting to know well and like. But, as an introvert by nature, its more enjoyable to have just one or two interesting conversations.  So that’s what I do.

My goal when I attend these functions is to meet and get to know two people whom I’ve not met before.  It’s that simple.  If I can do that, I consider my venture a success. 

 That style works for me, but there are those would cringe at this approach. Do a little search for ‘how to work a room,’ and I’ll bet 95% of what you find would advice against what I do.  That’s okay — after 18 years in business, I have yet to get zapped by the networking police.

For those who’d like a compilation of good opinions and perspectives on networking, check out this free e-book I came across by Bonnie Lowe.  With a title like Networkaholics Revealed! True Confessions From People Who Networked Their Way to Success, one is bound to find at least ONE good idea in it.

 I chose two chapters.  :-) 

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Addendum:
See my follow up post on this topic

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