July 20, 11:01 pm
When you own the brand, you call the shots. The rest of us face “The Dip.”
Here it is, five minutes to midnight. At this very moment, hundreds of thousands of people are going ga-ga, standing in line to buy the latest Harry Potter book. Millions of dollars will exchange hands within a matter of minutes.
What does that mean? Only that when you own a famous brand, you can call the shots.
For the rest of us, the hard work continues. Read Seth Godin’s book The Dip. Then follow Seth’s advice and quit everything that’s NOT taking you in the direction of your goals.
Filed in Business, Sales, Selling, Advertising

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